11. Buy the Same Thing Everyone Else Is Buying

A shopping list.

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By Alexandra Peers
Published Apr 22, 2012

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The outspoken art collector Adam Lindemann is opening a gallery at 980 Madison Avenue, on May 9. It’s an open secret that a lot of New York art collections look identical, but Lindemann says his new gallery will not, he hopes, “show what’s expected.” What is expected? we asked.

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Rule 1. Reject the Market. Embrace the Market.	Rule 2. Stay on Trend
Rule 3. Make Art That's Difficult to Collect	Rule 4. Be Young, Post-Black, and From Chicago
Rule 5. Survive	Rule 6. Outsource to China
Rule 7. Know These 100 People	Rule 8. Don't Be Afraid to Trade Up
Rule 9. Show Up	Rule 10. Pick Your Artists and Stick With Them
Rule 11. Buy the Same Thing As Everyone Else	Rule 12. Get Born Into It
Rule 13. Don’t Let a Gallerist Take Half the Profit	Rule 14. Be Ruthless
Rule 15. Pretend You’re an Outsider	Rule 16. Pack Your Bags and Fly Around the World
Rule 17. Be Everywhere at Once	Rule 18. Join the Establishment. Cling to Your Street Cred.