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8. Don't Be Afraid to Trade Up

When a bigger gallery comes calling, listen. Since the recession, three powerhouse galleries have been especially aggressive in grabbing talent.

  • Published Apr 22, 2012
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Aughts

Rule 1. Reject the Market. Embrace the Market. Rule 2. Stay on Trend
Rule 3. Make Art That's Difficult to Collect Rule 4. Be Young, Post-Black, and From Chicago
Rule 5. Survive Rule 6. Outsource to China
Rule 7. Know These 100 People Rule 8. Don't Be Afraid to Trade Up
Rule 9. Show Up Rule 10. Pick Your Artists and Stick With Them
Rule 11. Buy the Same Thing As Everyone Else Rule 12. Get Born Into It
Rule 13. Don’t Let a Gallerist Take Half the Profit Rule 14. Be Ruthless
Rule 15. Pretend You’re an Outsider Rule 16. Pack Your Bags and Fly Around the World
Rule 17. Be Everywhere at Once Rule 18. Join the Establishment. Cling to Your Street Cred.
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