4. Be Young, Post-Black, and From Chicago

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Published Apr 22, 2012

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Theaster Gates
38, does urban planning as installation art, was the featured artist at this year’s Armory Show, recently signed with London megagallery White Cube, and appeared on the cover of the January–February issue of ArtReview.

Rashid Johnson
34, specializes in wall-mounted sculpture assembled from objects with personal meaning, made a splash by joining global art powerhouse Hauser & Wirth on the eve of its move to a new space in Chelsea, and is on the cover of this month’s Modern Painters.

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Rule 1. Reject the Market. Embrace the Market.	Rule 2. Stay on Trend
Rule 3. Make Art That's Difficult to Collect	Rule 4. Be Young, Post-Black, and From Chicago
Rule 5. Survive	Rule 6. Outsource to China
Rule 7. Know These 100 People	Rule 8. Don't Be Afraid to Trade Up
Rule 9. Show Up	Rule 10. Pick Your Artists and Stick With Them
Rule 11. Buy the Same Thing As Everyone Else	Rule 12. Get Born Into It
Rule 13. Don’t Let a Gallerist Take Half the Profit	Rule 14. Be Ruthless
Rule 15. Pretend You’re an Outsider	Rule 16. Pack Your Bags and Fly Around the World
Rule 17. Be Everywhere at Once	Rule 18. Join the Establishment. Cling to Your Street Cred.