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The East Village
 
Obey Giant, a stylized image of wrestler Andre the Giant, by artist Shepard Fairey.

Photographed by
Jake Dobkin
 
 
 
Underground distribution of Fairey's Obey Giant sticker has flourished. "You can't go to any major city in the world and not see Shepard's stickers—and this was before the Internet," explains Wooster Collective co-founder and street-art authority Marc Schiller. According to Fairey's website, his perplexing "Obey" campaign was meant to "reawaken a sense of wonder about one's environment."