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(Photo: Courtesy of Koch Lorber Films) |
3. ‘Our Brand Is Crisis’
If the U.S. has been unable in recent years to export democracy, it has been wildly successful in exporting political marketing strategies: That’s the subject of Rachel Boynton’s endlessly reverberating documentary of a Bolivian presidential election and its tragic consequences. The agents of catastrophe—campaign consultants for the firm of Greenville, Carville, and Shrum—actually style themselves progressives, but their focus-grouped slogans and commercials boost the wrong man at the wrong time. Why did this film get so little attention? It’s a knockout—a case study in the systemic separation of modern politics and the national good.


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