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2006 Culture Awards

The Year in Movies


3. ‘Our Brand Is Crisis’
If the U.S. has been unable in recent years to export democracy, it has been wildly successful in exporting political marketing strategies: That’s the subject of Rachel Boynton’s endlessly reverberating documentary of a Bolivian presidential election and its tragic consequences. The agents of catastrophe—campaign consultants for the firm of Greenville, Carville, and Shrum—actually style themselves progressives, but their focus-grouped slogans and commercials boost the wrong man at the wrong time. Why did this film get so little attention? It’s a knockout—a case study in the systemic separation of modern politics and the national good.


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