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Her Milkshake’s Next Act

Is smart, trash-talking R&B diva Kelis too bossy for her own good?


In the world of R&B, Kelis is an anomaly, a pretty singer who likes to be disliked, feuds like a gangsta rapper, and dresses like a Ludlow Street fashionista. Today, as she combs the racks at What Goes Around Comes Around, a vintage-clothing showroom in Tribeca, she is trying to take credit for resurrecting eighties MC Hammer pants. “I told my friends they were coming back for three years, but they laughed at me,” she says. “Now I’m all about jumpsuits.” Unsurprisingly, she’s a frequent victim of Us Weekly’s “Fashion Police” patrol.

She’s wearing enormous white bubble sunglasses and tight, ultrahigh-waisted flares. (“These are new—real eighties jeans give you a soccer-mom butt,” she says.) There is a long, homely rat tail hanging down the back of her retro Salt-N-Pepa crop. The only thing that betrays her pop-star status is the conspicuous array of diamonds adorning her ears, wrist, and fingers, including a giant rock from her husband, Nas, the acclaimed New York rapper. He has her naked body tattooed on his bicep.

The men’s magazine King once decreed Kelis “hip-hop’s hottest housewife,” but her persona is far more complex than that. Raised in Harlem and educated at the progressive Country Day School and the LaGuardia High School of Music & Art, the 27-year-old singer effortlessly straddles an array of social circles, including rock (she toured with U2) and the downtown club scene (“I’m a gay guy’s best accessory”). She is a smart, opinionated, quasi-feminist sex symbol who can’t stop telling everyone to admire the goods and then fuck off.

On her first single, 1999’s “Caught Out There,” she screams, “I hate you so much right now” at a cheating boyfriend. On her biggest hit, 2003’s “Milkshake,” a tribute to the effects booty shaking has on the mammary glands, she taunts: “My milkshake brings all the boys to the yard / They’re like, it’s better than yours  … I can teach you but I have to charge.” On her current single, “Bossy,” from her new album, Kelis Was Here, she calls herself “the bitch y’all love to hate.” Her provocations are amusing but haven’t endeared her to R&B’s all-important female audience, which prefers its divas to at least pretend they’re vulnerable. At a time when fallen pop stars will cry off their false eyelashes to regain our love, Kelis declares, “You don’t have to love me … but you will respect me.”

“For me, saying ‘I’m bossy’ is a cute, tongue-in-cheek way of saying that I’m in control of my life,” she says. “Being the ideal of a strong woman means utilizing all the things that God gives you. People are always saying to me, ‘You’re a strong female, so why are you wearing a bikini on the cover of that magazine?’ Being a strong woman is misconstrued to be something evil and ugly.”

In the “Bossy” video, Kelis writhes around in a bikini and stilettos, but also spoofs the tropes of male rap, flaunting her diamond-encrusted teeth as the camera caresses wet, shirtless men—and, inexplicably, a blue poodle. “She’s a boss, no doubt, but I wouldn’t say she’s mean or rude,” says the veteran MC Too $hort, who’s in the video. “Original is the word.”

As a child, Kelis Rogers sang in the Girls Choir of Harlem and occasionally performed with her late father, a black jazz musician. Her mother, who is of Puerto Rican and Chinese descent, worked in fashion. She has three sisters: The eldest is a psychotherapist; the others are in graduate and veterinary school. “My mom was concerned that us four little black girls have a really well-balanced life,” she says. “She wanted us to be around people like us, but we also went to private school and traveled all the time. Now I fit in most places because I’ve been most places.”

Kelis was rebellious, her mom was strict and feisty, and they fought all the time. She left home but thrived at LaGuardia. “That school was competitive as hell,” she says. “It gave you a sense of what the industry is really like.” She formed an R&B trio called BLU and soon signed a deal with the production duo the Neptunes (Pharrell Williams and Chad Hugo). The future superstars helmed her 1999 solo debut, Kaleidoscope (Virgin), a quirky mix of soul, rap beats, and bad-ass rock spirit. Kelis sported a huge mane of hot-pink hair and covered Nirvana live. She was a sensation in the U.K., but the album, which defies American radio formats, tanked here and Virgin dropped her.

It took a more conventional, sexed-up hip-hop track—the spare, jump-rope funk of “Milkshake” (from 2003’s Tasty)—to resurrect her U.S. career. In the cartoonish video, which is set in a diner, Kelis vibrates her breasts, suggestively sips a plastic straw, and even bakes a butt-shaped bun. Drag queens took notice.

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