AMC’s Mad Men is the greatest show on television (at least since The Wire, The Sopranos, and Seinfeld). But if ratings are any indication, many of you haven’t actually seen it. Here’s the gist: Mad Men’s anti-hero is Don Draper, a cynical Superman in a suit. He taps into the consumer’s subconscious as the ace idea guy at Sterling Cooper, a middlebrow Madison Avenue advertising agency where bespoke, Brylcreemed men drink and smoke to excess while ogling the secretaries. Now read on.

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