Shop Jeen Is So Scene: Meet the 23-Year-Old CEO Selling Clothes That Speak Internet
Erin Yogasundram’s teenage buyers think she’s totally bae AF.
“I’m always at the theater, the ballet, the opera, the movies. Last year, I saw 1,049 movies. But I don’t like computers. ... Nancy Sinatra has been saying that I have to get on email. ”
“If you want to be a member of my squad, you have to be down for the cause; you can’t just be at home all the time, you have to be spur of the moment, because life is spur of the moment.”
“My school actually doesn’t do that stuff, but if they did, I would be. I had the highest GPA: a 4.0, a 96-point-something.”
“I grew up in Tribeca — all my friends were kids of artists and musicians, and people didn’t lock their doors.”
Native daughter Jill Kargman is Edith Wharton by way of Bravo.
“Dedicated to a guy I was seeing who just wouldn’t listen to me.”
“My roommate and I have also been running a small gallery out of our basement in Chelsea.”
Inside the Loch Ness Monster of streetwear.
A quest for the perfect tiny fitted T-shirt.
“I always wanted to end up in New York. During my first month here, I was that idiot who couldn’t stop smiling.”
Leaving the house is so two years ago.
“I was the youngest of six, and we were in a traveling gospel band. My dad thought he was Joe Jackson — I was the youngest, so I was Michael.”
“For a long time I was dating a redhead, and I couldn’t dye my hair red because we’d look like siblings.”
“We have one closet and share most of our clothes.”
“I found myself dancing next to Miley Cyrus. I remember thinking, I never want to leave New York.”
“I got it in high school, but for a few years I had to wear it up in my nose so my mom couldn’t see it.”
“I just got back from a yoga retreat in Costa Rica.”
"I like when they dress me up, but it hurts to smile because my tooth is hurting more and more."
“Creativity runs in our family; my mom was a model and is now a writer, and my dad was the lead singer of the Cars.”