She Used to Be So Nice!Rosie O’Donnell’s magazine partner, Gruner + Jahr, got dumped. Now all it wants is a good cry, a pint of ice cream, and a supportive group of gi […]
AOL’s Faulty TowersCan the city’s other twin towers stand as anything but a memorial to the worst corporate marriage in history?
Stopping Spin LadenTo counter Osama and his karaoke microphone, the U.S. is deploying food drops, shortwave-radio broadcasts, and a Madison Avenue vet who used to […]
4 Great Rides1 You can’t pack beach chairs into the back. Toyota’s MR2 SPYDER isn’t built for utility. You want that? Get a minivan, soccer mom. This car isn […]
Palm PowerNeed to fit the whole world in your Palm? These modules and Websites are the hands-down favorites.
Feel the Burn RateIf you already broke your New Year’s resolution to go to the gym, stay home with this year’s revolutions in home fitness.
Burn, Baby, BurnCan’t tell an MP3 from a BMG? These music sites and tech toys will help you get downloads.
New Year’s RevolutionsResolved to find better living through technology? Make a clean sweep with these practical tech toys and Websites.
Keyword: SellFrom Benetton’s quickly dispatched death-row musings to VW’s lingering moonlit sonata on young love, the worst – and the best – in the year’s […]
Brand X: Plato’s RetreatE.T. looks like a supermodel compared with this dude. In the latest installments of its ongoing “The Walkman Has Landed” campaign, Plato – a fu […]
Tech 2001 / The A-ListYou won’t find digital wristcams, virtual-reality goggles, or other cool but basically useless James Bond-esque gadgets in our fall roundup of t […]
Tech 2001 / The Truth Is Really Out ThereGuys who set their hair on fire! Confused old ladies! Lovers caught on tape! Can SonicNet founder Tim Nye’s latest start-up, Alltrue.com, save b […]
Brand X: Gadget FreaksBrand: Modo Agency: Wieden + Kennedy (Portland) Creative Directors: Susan Hoffman and Jeff Kling
Brand X: Econ 101Brand: The EconomistAgency: Weiss Stagliano Partners Creative Director: Marty Weiss Copywriter: Rick Condos
Sound EffectsBrand: AppleAgency: TBWA Chiat/DayCreative Directors: Ken Segall and Duncan Milner
Brand X: War ZoneBrand: Intrepid Sea-Air-Space MuseumAgency: DDB Worldwide (NY)Creative Directors: Dan Cohen and Billy Faraut
Brand X: Pie Hard Brand: Domino’s Pizza Agency: Deutsch (NY) Creative Director: Cheryl Van Ooyen
Losing His ShirtsWhile other global brands were targeting upscale and niche markets, Tommy Hilfiger was diluting himself with saturation marketing. Can he recove […]
Brand X: Bad Luck Brand: Excite@Home Agency: Amster Yard (NY) Creative director: Jeff Weiss
Brand X: V DayBrand: Verizon Wireless Agency: Bozell (NY) Creative director: Rich Levy
BRAND X: Get a ClueBrand: French Connection UK Agency: TBWA\Worldwide Creative Director: Trevor Beattie
BRAND X: Me First Brand: sonicnet.com Agency: Dale Pon Advertising (NY) Creative Directors: Dale Pon and Maria Raissis
Air ForceKeep connected – but not tied down – with the latest crop of wireless wonders.
Satellite DishFrom his studio apartment deep in the heartland, Jim Romenesko supplies New York’s media mandarins with their daily fix of industry gossip. And […]
BRAND X: Crunch TimeBrand: Kellogg’s Rice Krispies Treats Agency: Leo Burnett USA Creative Director: Jonathan Hoffman
Brand X: Smoke SignalsCampaign: “The Truth” Agency: Arnold Communications (Boston) and Crispin Porter & Bogusky (Miami) Creative Dire […]
BRAND X: In the PinkBrand: Financial Times Agency: BBDO New York Creative director: Donna Weinheim
BRAND X: Big ChillBrand: Prada Agency: in-house Creative Director: David James Photographer: Robert Wyatt
Brand X: Just Dew ItBrand: Mountain Dew Agency: BBDO New York Creative Director: Doris Cassar
Brand X: Soft CellBrand: Nokia Agency: The Richards Group (Dallas)Creative Director: Lee Coleman and Kevin Paetzel
Brand X: This Is WarBrand: Nautica Jeans Agency: Toth Brand Imaging (NY) Creative director: Mike Toth
Brand X: Smoke SignalBrand: Nike Agency: Goodby, Silverstein & Partners Art Director: Margaret Johnson
Easy Does ItThis season’s new tech toys are simply irresistible - because they’re irresistibly simple to use.
BRAND X: Fast FriendsThe Versace brand stands for a lot of things: sex, glamour, excess, and … friendship? Well, yeah, if you embrace the message “Friendship Is […]
Brand X: Dead HeatBrand: Cesare PaciottiAgency: A/R Media (N.Y.) Creative director: Alex Wiederin Photographer: Taryn Simon
Ad LibThe best new TV spot is an indie director’s short film – and viewers are showing their love for it on a Website that agencies are watching very […]
