Wieden+Kennedy New York
Executive Creative Directors: Todd Waterbury and Kevin Proudfoot
Art Director: Gary Van Dzura
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Our mission this year: to hunt down not just the best but the best values in the eating, shopping, drinking, and general-consuming universe of New York. It’s quite the process, this, requiring eating and shopping and drinking (all in the name of research), followed by heated but civil discussion, and heated but less-civil discussion, until a winner emerges in each category.