Best Teeth Whitening - Best of New York Beauty (2006)

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Best Teeth Whitening

SmileOasis Spa

128 E. 71st St., 212-288-4455

Teeth whitening is the new power lunch. No longer do you have to spend months and thousands of dollars for shinier chompers; now you can get a brighter smile in the time it normally takes to grab your soup and sandwich. To get your teeth significantly whiter in 45 minutes, Dr. Jeff Golub-Evans deploys something called the Zoom2! lamp, which uses a military-strength version of amorphous calcium phosphate-1 in addition to hydrogen peroxide. What does this mean for you? Other dentists charge up to $1,500 for a session with this device, but Golub-Evans—whose impressive Wall of Fame attests to his significant client list—charges a ridiculously reasonable $600 for 45 minutes, which includes the customized mouth guard for at-home touch-ups that most other dentists charge extra for. A “Quick White” fifteen-minute session is only $200.

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From the 2006 Best of New York issue of New York Magazine

Competition breeds the best. If only one pizzeria existed in New York, of course, there’d be no real winning slice. Thankfully, we’ll never know what that sorry situation tastes like, since pizza—like dance parties, dog runs, and fried chicken—has to evolve upward here.

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