601 Madison Ave., nr. 58th St., penthouse; 212-371-7337
Mordechai Alvow of Pashah has spent years developing the formulas in his Yarok treatments to bring dry, flaky, and lifeless manes back to life. He has seven serums targeted for specific hair colors (blondes, brunettes, redheads) and problems (dry, sun-damaged, etc.). The ingredients are mostly essential oils (coconut, lavender, chamomile). Alvow looks at your hair and scalp, selects a serum, massages it into your head, then puts you under a steam machine. That’s followed by a shampoo and blow-dry. At the end, even the most fried and scrunchy tresses look new.
Best Stressed Hair Treatment
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).