454 W. Broadway, nr. Prince St.; 212-769-1111
1301 Third Ave., nr. 74th St.; 212-288-4728
Kardashian-fluttery eyelashes take time—often an hour to glue on—not to mention a small fortune. Benefit’s new in-house beauty bars have a faster, cheaper option. Buy a $15 pack of lash strips and, for an extra $5, a staffer will apply the strip in minutes. Pick out individual or cluster lashes, and they can do the same for $10 to $15. A full set takes twenty minutes (you sit, they stand), and you can dial up the drama as you go. Lashes can last up to two weeks with proper care, and should any fall out in the first five days, Benefit will touch them up for free.
Best Faux Lashes
From the 2013 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).