Jen Bekman’s 20x200
20x200.com; 212-219-0166
To demystify art-buying for people who’ve never been to (or maybe even heard of) Art Basel, Nolita gallerist Jen Bekman launched in September 20x200.com, a portal for non-millionaires who want to decorate an apartment with real—and admirably cheap—art. Bekman uploads two new prints each week (a fine-art reproduction on Tuesdays, a photographic work Wednesdays), then sells small, medium, and large formats in limited editions for $20, $200, and $2,000, respectively. “I’ve described it as a gateway drug to the art world,” says Bekman, whose thoughtfully curated picks (she seems to favor graphic-heavy abstractions and hauntingly vacant interiors) turn her into your own personal art adviser. Reproductions of works like Jacob Magraw’s psychedelically hued paintings and Jennifer Sanchez’s kinetic swirls tend to go the quickest, some even selling out their first day online. For now, prints are delivered unframed, but the site plans to introduce custom framing soon.