- Metro Custom Dyeing
306 W. 38th St., nr. Eighth Ave., seventh fl.; 212-391-1001; metrodyeing.com
When the people at Marc Jacobs, Oscar de la Renta, and Proenza Schouler need a piece specially tinted hours before a runway show, they go—very quickly—to Metro Custom Dyeing. Jaret Vasallo has the eye-catching job title of head dyer and can immediately tell whether a garment will absorb or resist color. People have trusted him with everything from wedding gowns ($75) to their favorite jeans ($50). He’ll turn away “questionable” pieces like a dress with delicate sequins or a ski jacket with seven different fibers, but once he commits, he’ll stay with your precious shmatte from start to finish, gently hand-agitating it in water, salt, vinegar, and powdered dye until it gets to just that soft blue or radical fuchsia you were hoping for.
Best Garment Dyeing
From the 2010 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).