328 E 11th St., 212-475-0666
A T-shirt is literally a work of art at this East Village shop, which sells men’s exclusive, limited-edition, and imported designs from $50 to $150. Owners Eddy Chai and Paul Birardi sell labels like Obscurity, a line by two artists who make only 50 of each design to avoid overexposure. Shop early and often—stock changes every few weeks. Look for the limited-edition collection from Jason Miller that includes a laser-cut argyle tee. In April, Eddy and Paul are expanding to a second, 2,100-square-foot location on Lafayette Street, where they’ll also sell shoes and jewelry and clothing.
Best Hipster T-Shirts
From the 2006 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).