644 Broadway, 212-473-9200
It’s a zoo, but put your head down and go straight to the women’s section in the back of the store. You’re certain to find a new name that isn’t available at every other jeans bar in the city. The walls are stacked with basics like Seven and Citizens of Humanity, but the real finds here are hot brands like Odyn, Nobody, J Brand, and Siwy. The staffers are responsive and knowledgeable; if they see that one label isn’t working for you, they’ll suggest another.