- Reed Space
151 Orchard St., 212-253-0588
Reed began as a place for Jeff Ng to sell his tee shirt line while his creative consultant business, Staple Design, was growing. One business fed the other and before long, Ng was collaborating with Staple clients like Nike, Uniqlo, and Dunderdon to design new products. Sneakers—neon, houndstooth ($70 to $200), etc.—are only 20% of Reed Space’s inventory. The rest ranges from Addict and Maharishi streetwear to Hoon jewelry to magazines like Beautiful/Decay and Streetwear Today to the obligatory eclectic music collection of soul, hip-hop, jazz, and R&B.
Best Sneaker Lifestyle Store
From the 2007 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).