416 Amsterdam Ave., 212-875-9168
The saleswomen here size you up visually, then send you into the dressing room with options. They hover while you try them on, critique your technique (hooking the strap too tightly is very common), and keep bringing styles until you’ve got one that fits. There are workaday bras from brands like DKNY as well as meant-to-impress styles from names like Betsey Johnson, whose hot pink bra is comparably priced ($40) and better quality than anything at Victoria’s Secret.
From the 2007 Best of New York issue of New York Magazine