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Best of New York 2007 • Shopping

Best New Brooklyn Boutique

  • Ylli

    482 Driggs Ave., Williamsburg, 718-302-3555

    Nearby Jumelle has the trendy new talent, and Zoe in Dumbo carries the expensive designer names, but Williamsburg’s Ylli (pronounced yee-lee) has the special, simple pieces that are truer to Brooklyn’s laid-back, eclectic spirit. There are recognizably hip labels like Everlast by Norma Kamali and Vince, but there’s also a good representation of names you’ve never heard of, like Eventide and Jesse Kam—and it’s affordable. Most items, even ruffly spring dresses, are under $300.

From the 2007 Best of New York issue of New York Magazine

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Other Best Of Guides

So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).