New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Best of New York 2009 • Shopping

The Next Great Fashion Boutique

  • Aloha Rag

    505 Greenwich St., nr. Spring St. 212-925-0882

    Get past the name, which sounds like a displaced surfer shop (the company is based in Honolulu), and the location (far west, in Soho). The recently arrived Aloha Rag has some of the most exciting fashion, like Giuseppe Zanotti’s shoes for Balmain, alongside brands you’ve never heard of, like Aula Aila (wonderful sheer polka tanks for $105) and Kenjiikeda (ruched leather bags for $1,520).

From the 2009 Best of New York issue of New York Magazine

Order the Issue Today

Cover of New York Magazine's Best of New York issue

Order This Issue

Other Best Of Guides

So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).