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The Next Great Fashion Boutique

  • Aloha Rag

    505 Greenwich St., nr. Spring St. 212-925-0882

    Get past the name, which sounds like a displaced surfer shop (the company is based in Honolulu), and the location (far west, in Soho). The recently arrived Aloha Rag has some of the most exciting fashion, like Giuseppe Zanotti’s shoes for Balmain, alongside brands you’ve never heard of, like Aula Aila (wonderful sheer polka tanks for $105) and Kenjiikeda (ruched leather bags for $1,520).

Next: Summer Dresses

From the 2009 Best of New York issue of New York Magazine

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Other Best Of Guides

Our mission this year: to hunt down not just the best but the best values in the eating, shopping, drinking, and general-consuming universe of New York. It’s quite the process, this, requiring eating and shopping and drinking (all in the name of research), followed by heated but civil discussion, and heated but less-civil discussion, until a winner emerges in each category.

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