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Best Downtown Boutique


  • Pas de Deux

    328 E. 11th St., nr. Second Ave.; 212-475-0075

    It may only be 500 square feet, but this diminutive East Village shop is packed with the cool labels of right now: Alexander Wang, Shipley & Halmos, Boy by Band of Outsiders, Rag & Bone, Phillip Lim, Vena Cava. Its owners, Eddy Chai (brother of designer Richard) and Paul Birardi, were co-founders of the relaxed, cool menswear line Odin, so when they turned this tattoo parlor into a boutique a year and a half ago, they knew the landscape, and the customer. Additional adornments, like Loeffler Randall heels and Philip Crangi jewelry, are artfully arranged among the clothes.

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From the 2010 Best of New York issue of New York Magazine

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Here’s the challenge in assembling our annual “Best of New York” issue: You have to eat a lot, shop a lot, dance a lot; you have to find clever ways to pry secrets out of strangers, and to shake down your friends, lovers, mothers, colleagues, and assorted gossip­hounds and bargain-mavens for fresh intel.

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