- Pas de Deux
328 E. 11th St., nr. Second Ave.; 212-475-0075
It may only be 500 square feet, but this diminutive East Village shop is packed with the cool labels of right now: Alexander Wang, Shipley & Halmos, Boy by Band of Outsiders, Rag & Bone, Phillip Lim, Vena Cava. Its owners, Eddy Chai (brother of designer Richard) and Paul Birardi, were co-founders of the relaxed, cool menswear line Odin, so when they turned this tattoo parlor into a boutique a year and a half ago, they knew the landscape, and the customer. Additional adornments, like Loeffler Randall heels and Philip Crangi jewelry, are artfully arranged among the clothes.
Best Downtown Boutique
From the 2010 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).