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Best Downtown Boutique

  • Creatures of Comfort

    205 Mulberry St., nr. Spring St. 212-925-1005

    Among the recent spate of major retail openings, Creatures of Comfort is unrivaled in its hold on the fashion Zeitgeist. Owner Jade Lai fosters in-store collaborations and shows off the fruits of her travels through Asia and Europe alongside an expertly culled mix of independent and A-list labels. Situated within the current nexus of retail hip in Nolita, it lures both downtown fashion bloggers and uptown label mongers with its brave mix of wild prints, loose knits, and off-kilter accessories by labels like Christian Wijnants, Bernhard Willhelm, and Zero + Maria Cornejo.

    See Also
    Slideshow: Creatures of Comfort Buyer's Guide

From the 2011 Best of New York issue of New York Magazine

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So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).