- Joe’s Jeans
77 Mercer St., nr. Spring St.; 212-925-5727
At this six-month-old Soho boutique, choosing a pair of jeans is akin to picking out a polish shade at the nail salon. Fifty-five hues of denim line the walls, grenadine, parakeet, and tangerine supplementing regular indigos. Unlike thigh-strangling jeggings, these skinny jeans are structured to flatter many forms thanks to a hint of stretch, and the waistband hits just above the hips, staving off gaping and muffin tops.