- Joe’s Jeans
77 Mercer St., nr. Spring St.; 212-925-5727
At this six-month-old Soho boutique, choosing a pair of jeans is akin to picking out a polish shade at the nail salon. Fifty-five hues of denim line the walls, grenadine, parakeet, and tangerine supplementing regular indigos. Unlike thigh-strangling jeggings, these skinny jeans are structured to flatter many forms thanks to a hint of stretch, and the waistband hits just above the hips, staving off gaping and muffin tops.
From the 2012 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).