220 Lafayette St., nr. Spring St.; 212-405-1190
While Victoria’s Secret has perfected the mass Lolita look and Agent Provocateur is the go-to store for kinky role-play, Cosabella is the place for colorful, sexy lingerie for both special occasions and—this is the twist—comfort under your clothes. Though the shop has va-va-voom styles, soft-body bras designed to enhance your shape without excessive padding are its specialty. Likewise, bottoms range from low-rider thongs to lacy boy-shorts. Spacious, flatteringly lit fitting rooms and an obliging staff minimize awkwardness during try-on time. This is the rare underthings shop that both you and your partner will love.
From the 2012 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).