- New Balance
150 Fifth Ave., at 20th St.; 212-727-2520
If New Balance’s new store had its way, it would put podiatrists out of business. Hypercustomization is the secret. The staff is schooled in ailment prevention and aims to steer you to just the right shoe by observing your gait, then recommending a shoe with the weight, cushioning, and support structure best for your feet and activity of choice (trail running, marathoning, walking, tennis, “barefoot” running). Oh, and you can watch 880 running shoes being made in the glass-walled in-store workshop while you wait.
Best Running Shoes
From the 2012 Best of New York issue of New York Magazine
So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).