110 Wooster St., nr. Prince St.; 646-277-6496
Launched in the seventies by Christian Restoin (a.k.a. Mr. Carine Roitfeld) and rebooted in 2010 by Serge Azria, Equipment’s oft-imitated line of louche button-downs still has a certain animal magnetism that justifies the shirts’ $200 price tag. They layer effortlessly, tuck elegantly into jeans or a work skirt, and button up androgynously, while curve-conscious tailoring prevents gaping at the bust. And as of last November, their rainbow of primary colors, dusty pastels, and even python prints can all be found under one New York roof, the first on the East Coast.