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 Sneak Attack
Shudoh, Japanese for "way to become the master of soccer," is the name of Puma's new soccer boot and similar-looking cleatless shoe (shown here). While it may not quite live up to its name, we have no doubt this light, comfortable sneaker will make you the envy of your friends ($100).
Puma
521 Broadway, near Spring St., 212-334-7861
Buy it online at www.puma.com
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Leader of the Pack
These colorful backpacks are strictly for kids — too bad, since they're so groovy we'd happily wear them ourselves. Shown here, caterpillar and butterfly. Other styles include shark, fish, turtle, and frog ($12.99).
Central Park Zoo Shop
830 Fifth Ave., at 64th St., 212-794-0284
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Jewel of the Nile
Imaan Selim didn't intend to start a jewelry line. "I wanted to make beaded curtains for myself," she explains, "but I realized it would be too expensive, so I made necklaces instead." Sold under the name Eswerä, which means "jewel" in Arabic, the pieces are made from glass, stone, and turquoise beads. The long lariat shown here can be worn as a short, sexy choker or a long, dangly necklace ($60-$90).
Flirt
252 Smith St., Brooklyn, 718-858-7931
Landing
Wythe Ave. at N. 3rd St., Brooklyn, 718-218-6743
Albert & Piccolo
276-L Fifth Ave., Brooklyn,
718-369-9282
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 Good Grooming
Kiehl's new Pocket Spike comb (shown here) was specifically designed to fit in today's super-snug jean pockets. There's also a detangling comb and three brushes made with synthetic bristles (in keeping with Kiehl's animal-friendly philosophy). Combs are $18.50; brushes range from $35 to $52.50.
Kiehl's Since 1851
109 Third Ave., 212-677-3171
Buy it online at
www.kiehls.com
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Presto Change-o
Like Nike's Presto sneakers, the company's new Presto Cee watches are designed to slip on and off. There's no strap or buckle, but the cufflike design does fit securely on the wrist. In a choice of seven colors and three sizes ($59).
Niketown
6 E. 57th St., 212-891-6453
Buy it online at www.nike-presto.com
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Bit of Fun
The Bitman is a small digital toy that you wear around your neck. It tells time, displays tickers that you program in, and features the signature Bitman, a dancing digital man. Turn the device, and he turns with it ($65). Coming soon: Bitman protective "skins" in red or green, for about $20.
TKNY
21 Avenue B, 212-677-0500
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| Photos by Andrew McCaul.
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