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Vulture

Edited by Dan Kois & Lane Brown

 

Apropos of Nothing

6/22/07

12:01 PM

Brazilians Fear Becoming Fat Americans

Mena Suvari--in a satirical comment on American beauty industry (correction: just an offensive ad)Photo: Fit Light Yogurt

Nope, not another round of Dove "Real Beauty" ads. And not an Adbusters spoof, either. Salles Chemistri (which also does ads for General Motors) produced these campy, hyperoffensive ads for the Brazilian yogurt company Itambé, to run with the tagline: "Forget about it. Men's preference will never change. Fit Light Yogurt." But we prefer this American version: "Brazilian ads: As progressive as Hollywood!" —Rachel Wolff

Sharon Stone is calling her lawyer right now.Photo: Fit Light Yogurt

More: Apropos of Nothing   »Tags: advertising, mira sorvino, sharon stone, weightism, yogurt
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