Photo: Paul Kolnik/Courtesy of Legally Blond the Musical

Theatergoers across New York City could be forgiven for weeping and rending their garments upon reading this morning's Times piece by Campbell Robertson tracking Broadway producers' attempts to court the tween audience. Driven by Wicked's success, shows like Legally Blonde are trying to get tween girls to come out en masse, but Robertson points out that appealing only to — as one co-worker put it — "the training-bra set" has its perils.

Increasingly, though, some worry that the sugar-and-spice enthusiasm may be misplaced, because while teenagers and tweens may be helpful in creating a hit, they are far from enough to ensure one. For that, you still need grown-ups — lots of paying grown-ups — to want to come to a show.