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Swank to Go Missing: Double Oscar winner Hilary Swank will play the part of disappeared pilot Amelia Earhart in an upcoming biopic. Let's hope, like in Danny De Vito's Hoffa biopic, they just totally make up what happened to her. [NYP]

Network TV Still More Popular Than Cable: According to Nielsen, the season premieres of 66 network TV shows beat the year's highest one on cable, June's season premiere of The Closer. [TV Week]

Colbert At Least a Little Serious About Presidential Run: Fake conservative Stephen Colbert, who announced plans to run for president (but only in South Carolina) on Tuesday night, has contacted the state's Republican and Democratic parties about getting his name on the ballot. [NYT]

More Lame Cloverfield Viral-Marketing Crap: Yawn. [1-18-08News]

World's Most Important Band to Tour: Radiohead will embark on a lengthy international tour next spring, says the band's management. Sadly, Ticketmaster service charges will not be up to you. [Billboard]