‘30 Rock’ Switches Time Slots; Is It in Trouble, or a Hit?

Courtesy of NBC
Fortunately, the ratings for the show's most recent airing, last Thursday, April 17, were up 24 percent from this time last year. America's catching on!
Unfortunately, even with the increase, 30 Rock only drew 6.4 million total viewers, which are Arrested Development–teetering–on–the–lip–of–the–grave numbers. By contrast, The Office drew 9.9 million viewers. America's not catching on fast enough!
Fortunately, 30 Rock is now improving on the lead-in ratings from My Name Is Earl. And 30 Rock is the No. 1 show in its time slot among men from 18 to 34!
Unfortunately, that mostly means that not a lot of people are watching Earl, either. And that not a lot of dudes watch Ugly Betty, Survivor, or Are You Smarter Than a 5th Grader?.
Fortunately, NBC announced today that 30 Rock would be shifting from 8:30 to 9:30, following The Office (and, presumably, benefiting from its stronger lead-in, not to mention a much more simpatico comedic pairing).
Unfortunately — well, actually, there's nothing unfortunate about this, since it will not only clump Earl and Scrubs in a convenient Easy-to-Avoid TV block from eight to nine, but it will also free the new, later-airing 30 Rock from getting grilled about doing MILF Island jokes during NBC's "family hour."
Oh, wait — there is one unfortunate thing. 30 Rock will very likely move back to 8:30 in the fall, as the coveted post–The Office slot is being held for the new The Office Spinoff. Clearly, the only thing separating the wildly successful The Office and the not-yet-as-successful-as-it-should-be 30 Rock is a forthcoming spinoff! Coming this fall from NBC: Rachel Dratch stars in Imaginary Blue Dude. Men from 18 to 34 would love it. —Adam Sternbergh

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