On Saturday, the official trailer for J.J. Abrams's forthcoming Fox TV show, Fringe, hit the Internet and, despite its being "from the writers of Transformers," it looks like a smart combination of Lost, The X-Files, and several other shows beloved by Internet nerds. So where the heck is the viral-marketing campaign? It's been two whole days and there's, quite inexplicably, no sign of any Cloverfield-style fake Websites or alternate-reality games. Shameful! How are we supposed to get excited about a J.J. Abrams product without a secret, impossible-to-understand advertising push having absolutely nothing to do with said product? Does Fox honestly expect to capture our attention with a well-cut official trailer teasing an absorbing story, cool special effects, and sexy actors? What are we, animals?

A New 3.5-Minute Trailer For J.J. Abrams’ FRINGE!! [Ain't It Cool News]