Advertising
You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

You Know What Else Was Great About ‘Wall-E’? The Viral Marketing

6/30/08 at 10:45 AM

Courtesy of buynlarge.com

Last fall, to kick-start the hype for 2008's presumptive Best Picture winner, Wall-E, Pixar launched a pretty incredible fake official Website for Buy n Large, the movie's fictitious global conglomerate responsible for turning Earth's population into chair-dwelling, TV-addicted fatties. The site was so insidiously viral that it took us until Saturday to realize it existed (yes, we know Boing Boing did a post on it in November). Still, even if you already knew about it, it's probably worth revisiting now that you've seen the movie, particularly the fake corporate-news reports ("Wisconsin Mall Granted City Status"), the awesome privacy policy ("By visiting the Buy n Large website you become a registered member of the Buy n Large Database. You may not unsubscribe to this database at any time"), and ads for Xanadou, the revolutionary BnL-created pill that promises to simulate a "euphoric shopping experience." It's smart, funny marketing that reminds us to be skeptical of all big companies, except for Pixar, whom we now trust lovingly and unconditionally.

Buy n Large [Official site]

Earlier: Pixar vs. Fat People
Related: ‘Wall-E’ Is a Masterpiece for the Ages [Projectionist]

Advertising
Editors
Lane Brown and Mark Graham
Managing Editor
Jessica Coen
Articles Editor
Nick Catucci
Recent News