World-saving U2 singer Bono today announced the details of his latest project and, as usual, it's not a new U2 album — it's RED(WIRE), a subscription-based digital-music service, part of the RED initiative to help buy medicine for those living with HIV/AIDS in Africa. Artists like Coldplay, Elton John, and the Killers (plus U2, obviously) will provide exclusive content to the service, which will cost users $5 per week month. Weirdly, though, only an unspecified "portion" of the profits will actually go to the cause (UPDATE: According to a publicist: "HALF of each MONTHLY $5 membership fee goes directly to the Global Fund to finance AIDS programs in Africa... Most of the other half goes to pay artist royalties. What's left pays for administrative costs associated with the service"): "It's not just giving proceeds [to charity]," brags (RED) Content president Don MacKinnon to Variety. "Artists are taking far reduced rates, but we're paying artists and publishers and have created a model to make this sustainable. It becomes a great avenue for exposure."

"George Clooney rang me at two in the morning. I was half asleep and I said to him, 'Ah, George sweetie, good to hear from you.' He goes, "Shut up, Jackman! I know what you did! You started this big campaign that's been going on and [you] took the title away from me.'" —Hugh Jackman on being hazed by former Sexiest Man Alive George Clooney [People]

"There's a whole secret society. We drink the blood of TV executives' children." —Shawn Ryan on the community of showrunners in Hollywood [A.V. Club]

"She was literally the most fabulous woman that I've ever worked with." —Alec Baldwin on Salma Hayek [People]

Last week the economic apocalypse hit Broadway with the announced closings of four shows. But as out-of-work actors and stagehands dine on old Playbills and light ushers on fire for heat, theater people still have reason to smile this morning — one of those shuttering musicals is The New Mel Brooks Musical Young Frankenstein. The Times reports today that last week's bad news for the show is inspiring an "unusual guilty glee" in those who hated it (i.e., just about everybody).

King James: Lionsgate has teamed up with Interscope Records to nab the rights to More Than a Game, a documentary about LeBron James's high-school days. The film, which follows James and his teammates at Akron, Ohio's St. Vincent-St. Mary High School as they go from rundown gym to national glory, debuted to much fanfare at Toronto this year. Now all that's needed is a storybook ending to LeBron's incredible story — a trade to the Knicks. [Variety]

Mumbai Calling: The writer behind Taxi Driver and Raging Bull, Paul Schrader, is packing his bags and heading for Mumbai to write and direct Bollywood action flick Extreme City. The cross-cultural tale will focus on an American man who's in India to resolve a kidnapping case for his father-in-law, when he finds himself caught the middle of a gangster plot. Think Travis Bickle dancing in the streets while wearing a puffy shirt. [HR]

Don't Do That, Bro: Barry Sonnenfeld and CBS are developing a dude-friendly single-camera sitcom called Things a Man Should Never Do Past 30. The project is based on a list of 500 such rules written by Esquire contributing editor David Katz, who's penning the script with fellow Esquire scribe A.J. Jacobs. The show focuses on an editor at a men's magazine who can't embrace adulthood. Finally, a man-child comedy! [HR]