Ever wonder why, when you go shopping for a cute new bikini in the middle of the summer, stores are selling parkas and sweaters? So does Donna Karan. Frankly, she thinks the entire system should be changed and that the public is ready for it. "I hate to say it, somebody’s got to take the leap of faith and deal with the June, July market," she told WWD. "Pre-fall shouldn’t exist, I’m sorry. Wrong. Let’s start there. We’ve got to bring clothes into season." Wait, no pre-fall? Whatever would we do without that ... sort of made-up season? According to Donna, we'd fold it into fall, and the rollout for merchandise would actually be when customers are shopping for fall items. That actually makes sense. Huh.
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