Here's a first look at the much-heralded cotton field on Houston, creatively installed to promote Supima's pop-up cotton apparel shop. It's a little less faux than we expected — we mean, that's real soil and everything. Very impressive! If you feel like pickin', you can do so just today and tomorrow at Lafayette and Houston (yes, Lafayette, not Broadway, as previously reported — their press release led us astray, but we still managed to find this sucker). Hurry, it's a once-in-a-lifetime promotional opportunity! Eh, who are we kidding: Some other natural-fiber company will be all over this shit in no time.

Earlier: Mock-Cotton-Field Weekend Begins With ‘White’ Party
Supima Cotton Gives NYC Its Own Cotton Field