You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

 

Run Through

3/ 5/08

11:46 AM

Breaking: Avril Lavigne Launches Tragic Juniors' Brand

This outfit is not for tweensPhoto: WireImage

We are seriously worried about the fate of our nation's tween girls. First Hannah Montana inspires them to get grown-up manicures, and now Avril Lavigne is going to make stuff for them to wear? WWD reports Lavigne will partner with Kohl's to launch "Abbey Dawn, a juniors' lifestyle brand." The stuff will hit stores in July for the back-to-school shopping rush and will be rock-and-roll-inspired. The brand will start with apparel and jewelry and add more products as it rolls out new collections every two months. The idea of an army of Little Lavignes running around the country leaves us in a fit of unease. If we were walking down the street and saw a couple of 12-year-old girls in pin-striped pants, we'd roll our eyes; if we saw them in those pants with fingerless leather gloves and pink streaks in their hair, we'd be too scared to walk on the same side of the street as them; and if we overheard them saying "fuck" and giggling, we might just give up going out all together.

On the bright side, maybe they can take on all the 12-year-old girls dressed in Heidi Montag's clothing line. It could be like the Sharks and Jets invading our nation's junior highs.

Kohl’s Signs Avril Lavigne [WWD]
Earlier: Take That, Lauren: Heidi Montag to Launch Clothing Line

Advertising

Edited by Amy Odell

  • Get the RSS feed
The Cut Features

21 Questions: The New York questionnaire.

Ask a Retailer: What they're buying from the runways.

Backstage Video: Behind the scenes at Fashion Week.

Beauty Marks: Read all Beauty Marks posts

Body Issues: Chronicling the unending quest for physical perfection.

Cult of Personality: Digging in with the people who matter.

Dress Code: Deciphering the language of fashion.

Fashion Album: Stars' favorite runway looks.

Fashion Calendar: Pencil in these sales and events.

Fashion Yearbook: Read all Fashion Yearbook posts

First Looks: Read all First Looks posts

First Responders: Read all First Responders posts

Harriet and Amy: New York's fashion editors' picks.

In the Magazine: Stories from our print parent.

Loose Threads: Quicks news hits and assorted minutia.

Model Tracker: Who's dominating the runway today?

New York Fugging City: The Fug Girls on the Fashion Week scene.

Party Lines: What happened last night.

Passing Judgment: Read all Passing Judgment posts

Retail Therapy: Read all Retail Therapy posts

Reviews: Our critics weigh in.

Run Through: Fashion news daily.

Show & Tell: News from around the tents.

Tastemakers: Read all Tastemakers posts

The Fab Life: Read all The Fab Life posts

Three Is a Trend: Instant trend-spotting.

Video Look Book: Street style interviews.