Hooray for the Inevitable! ‘Hills’ Star Whitney Port Launches Clothing Line

Whitney Port: "Swarm" memberPhoto: Getty Images
Port doesn't have a degree like Conrad from the Fashion Institute of Design and Merchandising (judging by the reviews and tepid applause Conrad got at her show, it doesn't help much anyway), but Port has designer genes (zing!). Her dad Jeff owns the company Swarm, which makes a young-men's line called Shades of Gray. (Swarm — also the nickname of Whitney's seven-member family — is backing Eve & A.) Her line boasts seventeen pieces, including convertible dresses, tops, and jackets that wholesale for $40 to $250 (a bit more than double that for retail), which means, we hope, they'll be pretty decent quality.
Port and Conrad are still interning for public-relations firm People's Revolution. Port even worked the front of the house at L.A. Fashion Week for them. Hey — she and Conrad have to keep their "friendship" and TV show going somehow.
Fashion Scoops: Port of Call [WWD]
Related: Inside the Sad, Bizarre World That Was the Lauren Conrad Show
Exclusive: ‘Hills’ Girls Lauren and Whitney Working for People's Revolution

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