Is Feisty Eve the Next Face of Cartier?

Eve's got a new gig.Photo: Getty Images
Maybe Cartier stole a hip-hop cue from Marc Jacobs, who had rapper Pharrell guest-design a line of jewelry for Louis Vuitton. Or maybe they want to tap into the "bad girl" market like Stefano Pilati, who has reportedly employed Naomi Campbell to follow up fellow troublemaker Kate Moss in the next Yves Saint Laurent campaign. Either way, Eve's campaign opens Cartier up to a new audience, and in a troubled economy, it's probably in the nick of time.
Ready to Rumble [NYP]
Eve for Cartier [Fashionista]

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