Zac Posen Seizes Travel Perks, Smells Mimosas
3/25/08 at 5:52 PM

Posen, sun-kissed.Photo: Patrick McMullan
Posen's own highly anticipated diffusion line launches in the U.S. in a year. He wouldn't reveal its name but said it would be sold at the same chains as his main collection, just in a different section of the store. It will target a younger consumer, include clothes and accessories, and retail at lower prices ($60 to $1,000) than his current line. “It’s still aspirational, but it’s much more accessible,” Posen explained. The diffusion-line launch will coincide with his fragrance launch. How did Posen turn his essence into a perfume? “You work with amazing noses and artists, and they bring their interpretations of it. And I went through every raw ingredient possible. I wanted to learn the process,” he said. “You edit what you like, what you’re drawn to. You know, when you smell 25 variations of mimosa to decide which one you’re drawn to.” Oh, we totally know. We do that every day. —Bennett Marcus and Jada Yuan
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