Glasses Are So Hot Right Now

Fall '08 looks, from left, Michael Kors, Carmen Marc Valvo, and Betsey Johnson.Photo: imaxtree
Eyewear boutique Robert Marc, with eight stores in Manhattan and one in Boston, says that in the past two years, it has seen a fivefold increase in requests for glasses from people who don't actually need them to see.Luxottica Group SpA, owner of more than 6,000 eyewear stores world-wide, including LensCrafters and Pearle Vision stores, says U.S. store managers have reported steady increases in sales like these. Buyers are quite frank about not needing a prescription, particularly in cities like New York and Los Angeles and mainly among artists, architects and other creative types.
You can also get frames at American Apparel for use with or without a prescription. Over the past three years its ratio of sunglasses-to-glasses stock has gone from 90/10 to 60/40. Glasses were also hot on the runways during Fashion Week, as you see above. So men are the new women, women are the new men, and geek is chic. Embrace it.

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