You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

 

Run Through

4/18/08

5:45 PM

PR Interns Tackle the Blogosphere for Nina Garcia

Photo: Getty Images

Today in the Nina Garcia saga we learn she's hired Rubenstein PR to handle her situation. Understandable considering how much this story has blown up (people luuuurve their Project, what can we say?). And Jezebel reports Rubenstein has turned to the All-Powerful Blogosphere to rally support for her cause:
A little birdie tells us that Rubenstein has handed off some of the Garcia damage control work to its interns, deploying legions of them to comment on sites like Perez Hilton and TMZ. The minions leave encouraging and kind remarks, complete with stats on Nina's many successes while at Elle in the comments.

Jezebel points to comments left on Perez Hilton that report stats on Elle's circulation since Garcia appeared on Project Runway. We're talking cold, hard numbers — who does that? Commenters are also suspiciously named "NinaMustStay" and "StayNinaStay," which sound like one-time posters to us.

But we kind of wonder if Elle is doing the same thing, considering the comment "Dancing Girl" left on this post:

Let's not forget: 1) Since Joe Zee and his team came aboard, the mag has looked amazing. 2) Joe Zee has a reputation in the fashion biz as being a genuinely nice and super talented guy. Perhaps this is not about TV shows, or cat fights, but about a BUSINESS in which you have to either be an asset to your company, or be replaced by someone who is.

Oh, the drama! Regardless of what happened with Nina at Elle, we have a bit of sympathy for her being caught up in this mess. We've met her several times, and she was a really nice, genuine lady. The kind who gets stopped for autographs and pictures on every corner but still waits in line at Fashion Week for her seat assignments. An increasingly rare breed, you know.

Is Nina Garcia's PR Company Using Interns To Promote Her Cause? [Jezebel]

Advertising

Edited by Amy Odell

  • Get the RSS feed
The Cut Features

21 Questions: The New York questionnaire.

Ask a Retailer: What they're buying from the runways.

Backstage Video: Behind the scenes at Fashion Week.

Beauty Marks: Read all Beauty Marks posts

Body Issues: Chronicling the unending quest for physical perfection.

Cult of Personality: Digging in with the people who matter.

Dress Code: Deciphering the language of fashion.

Fashion Album: Stars' favorite runway looks.

Fashion Calendar: Pencil in these sales and events.

Fashion Yearbook: Read all Fashion Yearbook posts

First Looks: Read all First Looks posts

First Responders: Read all First Responders posts

Harriet and Amy: New York's fashion editors' picks.

In the Magazine: Stories from our print parent.

Loose Threads: Quicks news hits and assorted minutia.

Model Tracker: Who's dominating the runway today?

New York Fugging City: The Fug Girls on the Fashion Week scene.

Party Lines: What happened last night.

Passing Judgment: Read all Passing Judgment posts

Retail Therapy: Read all Retail Therapy posts

Reviews: Our critics weigh in.

Run Through: Fashion news daily.

Show & Tell: News from around the tents.

Tastemakers: Read all Tastemakers posts

The Fab Life: Read all The Fab Life posts

Three Is a Trend: Instant trend-spotting.

Video Look Book: Street style interviews.