New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

 

Run Through

5/ 9/08

6:00 PM

Louis Vuitton Tried to Prevent the Nadia Plesner Lawsuit

Pretty darn similar.Photo: Nadiaplesner.com, Courtesy of Louis Vuitton

Earlier this week we ran a Q&A with Nadia Plesner, the Danish art student embroiled in a copyright lawsuit with Louis Vuitton. She created an image depicting a Darfurian child holding a bag based on a Louis Vuitton design for a campaign to raise awareness of the ongoing genocide in Darfur. Her message is that we care more about items like the Vuitton purse and the celebrities that carry them than serious issues like Darfur. Today a spokeswoman from Louis Vuitton rang us up to offer their side of the story.

She said the fashion house initially did not ask for damages when it noticed the colors and design of the bag in Plesner's painting appeared to be an exact copy of the Audra bag pictured above. They sent Plesner a letter asking her to respect the rights of other artists like Louis Vuitton creative director Marc Jacobs and artist Takashi Murakami, who designed the bag. Plesner didn't respond to the letter but continued her campaign and posted the letter on her Website. The spokeswoman also noted when Plesner started the campaign, she was donating 30 percent of the profits from the sale of T-shirts and posters with the image (now her Website says she's donating 100 percent of the profits).

Since Plesner didn't respond to Louis Vuitton, the house went to court in Paris to file an injunction. On March 25 the court declared the image was a clear infringement of Louis Vuitton's copyright on the bag and ordered Plesner to cease and desist. When Plesner ignored this injunction, Louis Vuitton took further action and asked for 5,000 euros for each day she continued to sell the product (just under $7,700; some erroneous reports say $20,000 a day). "If companies don’t take action to protect trademarks, it’s harder to do so in the future," the spokeswoman said. "I just think the way she’s portraying this she’s not telling what Louis Vuitton did to prevent the lawsuit."

She added Louis Vuitton is not trying to stop Plesner's campaign and hopes to find a solution to allow it to continue without infringing on Louis Vuitton's intellectual-property rights.

Related: Art Student Nadia Plesner's Giant Louis Vuitton Copyright Suit

Advertising

Edited by Amy Odell

  • Get the RSS feed
The Cut Features

21 Questions: The New York questionnaire.

Ask a Retailer: What they're buying from the runways.

Backstage Video: Behind the scenes at Fashion Week.

Beauty Marks: Read all Beauty Marks posts

Body Issues: Chronicling the unending quest for physical perfection.

Cult of Personality: Digging in with the people who matter.

Dress Code: Deciphering the language of fashion.

Fashion Album: Stars' favorite runway looks.

Fashion Calendar: Pencil in these sales and events.

Fashion Yearbook: Read all Fashion Yearbook posts

First Looks: Read all First Looks posts

First Responders: Read all First Responders posts

Harriet and Amy: New York's fashion editors' picks.

In the Magazine: Stories from our print parent.

Loose Threads: Quicks news hits and assorted minutia.

Model Tracker: Who's dominating the runway today?

New York Fugging City: The Fug Girls on the Fashion Week scene.

Party Lines: What happened last night.

Passing Judgment: Read all Passing Judgment posts

Retail Therapy: Read all Retail Therapy posts

Reviews: Our critics weigh in.

Run Through: Fashion news daily.

Show & Tell: News from around the tents.

Tastemakers: Read all Tastemakers posts

The Fab Life: Read all The Fab Life posts

Three Is a Trend: Instant trend-spotting.

Video Look Book: Street style interviews.