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Run Through

5/ 8/08

10:20 AM

Oh, the Horror: Perez Hilton Launches Clothing Line

After this was shot, someone slapped him
across the face.Photo: Getty Images

Today is a dark day for fashion, as we must report that Perez Hilton is launching a clothing line. Of course, the line's for Hot Topic (gossip — hot topics — get it?!). Creatively titled "Perez Hilton For Hot Topic," it will include Perezcious Pink and Gossip Gangster flip-flops and range in price from $2 to $50. You know, $50 really is a steal for blog-themed flip-flops. Apparently this project is just one of Perez's many well-thought-out decisions:
“It seems natural to make products that my readers will love and hopefully some guys will rock it too,” Perez said in a statement on Tuesday. “Some people might even call me a perfectionist, well that person would be me! I’m very passionate about my brand. I have extremely high standards and I like to get my hands dirty!”

“I’m most excited to finally see on the shelves products that are good and affordable for my readers. I actively sought out Hot Topic for that reason.”

“I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares,” he says. “My brand will be very conscious of my audience.”

So he's making up for others' sins by giving us nightmares? How democratic of him. Night terrors for all!

Perez Hilton Clothing Line: “Perez Hilton For Hot Topic” [Pop Crunch]

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Edited by Amy Odell

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