The Rogan mêlée spills out the front doors and onto the Bowery's freshly gentrified sidewalk.Photo: Piera Gelardi, Refinery29
Far from the rarefied air of Barneys, where his Target line will go on sale on Friday, the enviro-friendly designer seemed quite at home in his new retail space, which featured "green" dual-flush toilets (thank you oh so much). Located in the old Bouwerie Lane Theater, the store is a minimalist match to Gregory's aesthetic, featuring a mirrored back wall (with which several partygoers collided) and sharp metal racks for the clothes (which we can only presume were fabulous, as the party was too packed to see a single thread). But what of the gentrification of New York's beloved, unwashed Bowery? Gregory, who stocked his bar with 40-ounce malt-liquor bottles, was appropriately attuned. "Bowery is a little cracky, but it's got soul and integrity," he said. "I only hope we can contribute to that." Certainly the forties were a good first step. —Gabriel Bell
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