first looks

Breil Milano Unveils its First U.S. Outpost in Soho

Photo: Courtesy of Breil Milano


If Soho wasn’t Euro enough for you these days, what with all those tourists taking advantage of our dollar, rest easy: Today, Italian accessories label Breil Milano opens its first U.S. store at 148 Spring Street, offering luxe chronograph watches, jewelry, sunglasses, and leather goods made with that you-know-you-want-it Italian craftsmanship. The elegant, bi-level boutique was designed by Italian painter and art director Andrea Rosso and features elaborate, custom-made overhead lighting and a wall of hand-painted Italian ceramic tiles — it just begs you to get your fancy on, doesn’t it? Upstairs (pictured above) you’ll find leather handbags, eyewear on a backlit wall, and jewelry made with a mix of eighteen-karat gold, sterling silver, and steel. Downstairs you’ll find watches for women and men. Let’s ogle, shall we?

Photo: Courtesy of Breil Milano

Breil Milano, 148 Spring St., nr. Wooster St.; 212-925-1031

Breil Milano Unveils its First U.S. Outpost in Soho