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Run Through

6/17/08

11:40 AM

David Beckham's New Armani Campaign to Debut in Grand Style

Photo: Courtesy of Armani

We haven't yet gotten tired of David Beckham's underwear ads for Emporio Armani, but a new batch is on the horizon. Tomorrow the brand will unveil one of its skivvy-clad Beckham images from his second underwear campaign at Macy's in San Francisco. And it gets better! The picture will be displayed on a giant mural overlooking an amphitheater adjacent to Macy's that seats 6,000 people. So everyone can comfortably hunker down and, you know, admire him. Beckham has said he felt a bit embarrassed by his first ad campaign, so we predict a very adorably red face tomorrow.

This second Beckham campaign was shot by Mert Alas and Marcus Piggott on a Malibu beach; we always thought coating one's body in a thin layer of sand was more of a lady-model thing, so we can't wait to see the new, studly interpretation. The unveiling takes place at 5 p.m. PST tomorrow, and the campaign images will go up online at emporioarmani.com on June 23, at which time you may feel free to change your desktop background right when we do.

David Beckham strips again for Armani [British Marie Claire]
DAVID BECKHAM TO UNVEIL NEW EMPORIO ARMANI UNDERWEAR ADVERTISING CAMPAIGN AT MACY’S SAN FRANCISCO [Sfilate]

Related: David Beckham Felt Uncomfortable in Those Armani Ads

More: Run Through   »Tags: advertising, david beckham, emporio armani, models, underwear
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