Lydia Hearst loaned her acting and modeling skills to Tara Subkoff to showcase the designer's diffusion line for Bebe. Rather than just model the clothes, Hearst stars in a short promotional film by Subkoff that will be shown in Bebe stores in August. What's more, the socialite turned model turned actress writes about the experience in her column in this week's Page Six Magazine.

It’s a take on the ’50s noir movie Kiss Me Deadly, and I play a deranged actress being hounded by the paparazzi … I speed down Mulholland Drive in a 1948 Buick, pursued in a frantic chase by the “mad snappers,” but I am so delusional that I cannot figure out whether they are trying to help me or hurt me. Obviously, I am wearing clothes from Tara’s fall collection.

Now wait a minute. This reminds us of something … Justin Timberlake's movie for his clothing line William Rast! In that film, Timberlake is being chased by the police after committing some crime. So what's with all these running-away-from-something fashion promo films? Are they meant to convince us a certain label's clothes will help us escape our troubles? Don't get us wrong — we adore this outpouring of creativity, but if these are just exercises in escapism, well, they already invented alcohol for that.

Lydia Hearst's Chronicles [Page Six Magazine]

Related: How William Rast Execs Convinced Justin Timberlake to Star in the Campaign