first looks

Newest Yohji Yamamoto Line ‘Coming Soon’ Just Arrived at Odin

Pieces from Coming SoonPhoto: Milo Keller for Coming Soon

Coming Soon, Yohji Yamamoto’s new diffusion line, just dropped in the U.S. exclusively at Odin’s 199 Lafayette Street location. The launch was announced late last year, with the first pieces set to hit stores this July. And right on schedule, Odin took on the men’s collection and got the first delivery five days ago, including two shirts, one scarf, one pant, and one sweatshirt. (According to Eddy Chai, Odin’s owner, the biggest seller thus far has been a washed black-cotton button-down for $240.) Even though the Coming Soon pieces contain absolutely no Yohji branding, the designer’s signature touches are evident as the clothes uphold his architectural, sculptural style. More stores in NYC are lined up to distribute the line come spring 2009, the Yohji Yamamoto press office told us. But why wait? Head over to Odin to check out the goods up close. As for what’s dropping next, Chai said the second delivery of Coming Soon should be, well, coming soon (as in next week). —Sharon Clott

Newest Yohji Yamamoto Line ‘Coming Soon’ Just Arrived at Odin